2PM’s weekly reports from January 2018 and forward. Here is the entirety of every free memo and report available on the site.

• Memo: The New Demand Layer of The Internet
• Memo: The Winners Were Quiet
• Deep Dive: CPG Beef vs. DTC Beef
• 2PM Annual Report: Athleisure 2025
• Signal Change: First Edition
• Memo: The State of Replatforming
• Sponsored Post: D.R. Is “The New 321”
• Memo: Executive Decision
• Memo: Project Texas, National Security, and TikTok
• Deep Dive: 2025’s Politics, Logistics, and New Rules
• Memo: “Buy Now”
• Memo: The Distressed Brand
• Memo: “Gray Commerce”
• Memo: Shopify’s Nexus of Growth is Finance
• Future: TipTop May Redefine Payments
• Memo: Lessons for the eCommerce Space
• Memo: Active Listening and Retail Media
• Memo: An Emerging Marketing Channel
• Memo: Retailers and Co-Branded Credit
• Memo: Modern Nike Vs. Bandit, Tracksmith, On, and The Rest
• Memo: eCommerce Deceleration
• DTC Feature: Blackstock Rising
• Deep Dive: Cutthroat Grocery and The Replenishment Economy
• Deep Dive: Shipping Matters
• Deep Dive: Value and Volatility (CPG Lending)
• Deep Dive: The Big Moment for Small CPG
• Deep Dive: Tesla Bros, An Impartial Analysis
• Deep Dive: Dollar Stores and DTC Luxury
• Memo: On Solo Brands’ Short Interest
• Memo: NIL Revisited / Brand Guide
• Data: 3PL Growth 2024
• Memo: The Argument For CPG Investing
• Memo: The Changing Meaning of “DTC”
• Memo: Subscription Box Fatigue
• Deep Dive: Global Golf and 2024’s Top Brands
• Memo: A Shopify Prediction
• Memo: Regenerative Beef Trends, Marketing, and Reality
• Deep Dive: 2024
• Memo: The Seven Eras (We’re Post DTC)
• Memo: Just Meat
• Memo: DTC Brands And Secondaries
• Deep Dive: Two DTC Brands
• Strategy: Goodwill, Brand Altruism, and Circularity
• Memo: Shopify Owns DTC
• Memo: China’s Influence on U.S. eCom Grows
• Memo: Death of The Logistics Unicorn
• Memo: War and Commerce
• Memo: The Netflix Playbook Follow-Up
• Deep Dive: The New DTC Growth Market
• Memo: The Swift Effect on The NFL
• Memo: Solo Brands’ Novel Strategy
• Memo: The Coming Streaming Content Shortage
• Brands: The Next Concern (Microplastics)
• Memo: DTC’s Good News
• Memo: AI, The Robert Moses of The Internet
• Research: The Changing Sociology of Home Ownership
• Memo: The Pickleball Report
• Research: The Influence of Shared Joy on Consumption
• Memo: Four Trends For Fashion’s Future
• Memo: The Returns Coup
• Memo: Where Grocery Is Going (2053)
• Memo: That Quiet TikTok Lawsuit
• Deep Dive: Fridman’s Law
• Memo: Amazon Wireless
• Memo: America’s Oldest CPG Brand
• Deep Dive: Bud, Bevo, and The History of Beer Survival
• Memo: The New Evangelism of Prime Access
• Memo: Redefining The Revenue Model in CPG
• Memo: Whoop Won, Amazon Lost
• Memo: The Growth Difficulties in DTC (and a fix for it)
• Memo: Initiate Richcession
• Memo: Conversations With A Philosopher
• Memo: The Potential UPS Strike
• Memo: Brand-Proofing In The Post-SVB Age
• Resource: The History of The Bank Run
• Memo: Golf Different
• Memo: Where NatSec Meets Commerce
• Memo: Why Nike Needs Air
• Deep Dive: The Amazon ‘Para-State’
• Memo: The Greatest App Ever Scrolled
• Memo: Size Charts, Returns, and EBITDA
• Memo: Peloton Report 2023
• Memo: The Step Function in Retail Media
• Memo: Mount Shopify
• Memo: Taylor Sheridan and His DTC Gamble
• Memo: The Internet Economy
• Memo: The Second Fastest Growing Brand
• Memo: Post-Pandemic Deceleration
• Memo: Cyber Five
• Memo: Disney and That One Atlanta Episode
• Memo: Stockholm FTX Banco
• Memo: Working Capital
• Deep Dive: Twitter and the Internet Mind
• Memo: The Rise of B2B eCommerce
• Memo: Webvan (Again)
• Memo: Why The Slow Adoption?
• Memo: The eCommerce Advantage Shifts
• Memo: TikTok’s Job Listing
• Memo: Shopify POS Go’s Challenge
• Memo: Walmart-Friendly Inventory
• Memo: Apple’s BNPL Ambitions
• Memo: Instacart’s Omnichannel OS
• Memo: RokuMart
• Memo: A Hero’s Acquisition
• Memo: All About RMN
• Memo: Trojan Ad Data
• Memo: A is for Ads
• Memo: Middle America Income
• Memo: Ads, Marketplaces, and Inflation
• Memo: Betting His Hat
• Memo: Full Stack Retail
• Memo: Middle Class Opportunity
• Memo: The Daily Harvest Ordeal
• Memo: Fast, Faster, Fastest Fashion
• Memo: Apple’s Property Tax
• Memo: Planet of the Apes
• Memo: Instant Needs Industry
• Memo: Apple and Performance Marketing
• Memo: The Return of Ty Haney
• Memo: Historic Sanctions
• Memo: BigCommerce and Bolt Unite
• Memo: Bolt’s Gutsy Strategy
• Memo: The 2PM Digital Commerce Presentation
• Memo: Air Freight
• Memo: The Case for QR
• Memo: Apple, Stripe, and (wink) Mob Ties
• Memo: Peloton, Just Do It.
• Memo: GoPuff and Basically
• Memo: Shopify, Fulfillment, and Disruption
• Memo: China Strategy Revisited
• Memo: Brand Brady
• Memo: Retail’s 2021
• Memo: Frenemies, Part 2
• Memo: Building Fandom
• Memo: Peloton’s Beating Heart
• Memo: Amazon’s Moat
• Data: Black Friday Down
• Memo: CryptoKicks
• An Open Letter: Headwinds and Hope
• Memo: OpenSea v. Coinbase
• Memo: Squid Game Effect
• Memo: Two Sides of The Algorithm
• Memo: The Intuit of DTC
• Memo: New York, Los Angeles, and Columbus
• Memo: The Newly Rich
• Memo: H.E.N.R.Y. and Tiffany Blue
• Memo: How Sanzo Won Marvel
• Memo: On Coffee and Enlightenment
• Memo: The Digital Country Club
• Memo: Anatomy of a DTC Acquisition
• Memo: A DTC Brand Takes Over
• Memo: Olympic Fashion
• Memo: The Rise of the Holding Companies
• Memo: Supply and Demand
• Memo: Understanding DTC Backlash
• Memo: A New Definition of Luxury
• Memo: The Amazon Counterpoint
• Memo: On Formula One and America
• Memo: The Netflix Playbook 2.0
• An Open Letter: A Change in Accessibility
• Memo: ButcherBox’s Arbitrage with Instacart
• Memo: Linear Commerce and Content Fortresses
• Memo: A CPG Epiphany
• Memo: Hot Luggage Summer
• Memo: The Pompliano Skillset
• Open Letter: The Downside And The Up
• Memo: Spring 2021
• Memo: The Economy of One
• Memo: The Future of Commerce (Infrastructure)
• An Open Letter: On Community
• Memo: DeFi and The Explorer’s Principle
• Memo: In Good Fashion
• Memo: The Forgotten Middle
• Memo: The Great War
• Memo: The Roaring Twenties
• Memo: Enter MrBeast
• Memo: The DoorDash OS
• Memo: The Smartest In The Room
• Memo: The Aspiration of Health
• Memo: The New Digital Electorate
• Memo: The 2021 2PM Essential Reading List
• Memo: Chaos and Q4 Logistics
• Memo: DTC’s COVID Advantage
• Memo: A Five Year Reflection
• Memo: The Public / Private Linear Play
• Memo: The Great Divide
• Memo: H.E.N.R.Y. Revisited
• Memo: Sanitized Urbanization
• Memo: Save the USPS
• Memo: The Failing Fundamentals
• Memo: Introducing “The Study”
• Memo: The Type House
• Memo: Shopify’s ‘Cool Kid’ Paradox
• Memo: The Nike Report, Part II
• Memo: On Inspirational Brands
• Memo: On J-Curves and Agglomeration
• Memo: On DTC Ideas Taking Shape
• Memo: On Paradoxes and Reading Waves
• Memo: When The Dust Settles
• Memo: On New Mutualism And Media
• Memo: On Optimism and Big Ideas
• Memo: On WFH and Community
• Memo: On The Fourth Day of Quarantine
• No. 349: In Defense of Jack Dorsey
• No. 348: An Open Letter on Sustainability
• No. 347: An Analysis of Wayfair
• No. 346: Netflix’s Boom Explained
• No. 345: The Arming Of The Rebels
• No. 344: IPO and The “Frontier Thesis”
• No. 343: From Audiences to Communities
• No. 342: The Antagonistic Mr. Elliot
• No. 341: The Golden Age and Peloton
• No. 340: A Mobility Collision Course
• No. 339: In Defense of Tim Armstrong
• No. 338: UpWest and Hygge
• No. 337: Stick To Sports
• No. 336: The ‘Cycle of More’
• No. 335: The Merchant Class
• No. 334: The Relevance of The Letter
• No. 333: Food52 and Linear Commerce
• No. 332: Risk and Religion of Peloton
• No. 331 Part One: As Seen on TV
• Memo: Gen Z Arbitrage
• No. 329: The MLM-ification of DTC
• No. 328: Open Letter to DTC Founders
• Memo: The Gilded Age 2.0
• No. 326: Lyrical Lemonade Empire
• No. 325: Consolidation and Cable 2.0
• No. 324: Own The Audience
• No. 323: The Sociology of Brand
• No. 322: On DTC and Public Relations
• Memo: Shopify Unite and Network Effects
• No. 320: It’s Not An Antitrust Problem
• Memo: The Gruen Transfer
• No. 318: The Vertical Brand
• No. 317: The DTC Playbook is a Trap
• No. 316: The Rise of “O2O”
• No. 315: The Digitally Natives
• No. 314: On Linear Commerce
• No. 313: The Secret Sauce
• No. 312: The Evolving CMO
• No. 311: Whoop and The Flywheel
• No. 310: The Bonobos Curve
• No. 309: Hudson Yards is Not For Everyone
• No. 308: Legacy Brands Can Redefine DTC
• No. 307: A Whirlwind Week for Nike
• No. 306: Platforms and Halo Effects
• No. 305: The DTC List
• No. 304: In-App Audiences
• No. 303: Newsletter Economics
• Memo: The Hundred Year Titan
• No. 301: Influencers and Transactional Authenticity
• No. 300: Content Before Commerce
• No. 299: Open Letter – Physical Retail 2.0
• No. 298: Retention is the new currency
• No. 297: The DtC industrial complex
• No. 296: The Idea of Recess
• No. 295: Asymmetrical Warfare
• No. 294: Brands must hack culture
• No. 293: Uber Eats vs. Postmates
• No. 292: GOAT, the media brand
• No. 291: The Sears Bankruptcy Dossier
• Contributor: The 4C’s of Digital Branding
• No. 290: On DtC brand defensibility
• No. 289: Nike and hyperlocalization
• No. 288: An open letter to publishers
• No. 287: Spotify’s brand potential
• No. 286: The DTC Fitness Brand
• No. 285: The End of Ownership
• No. 284: Not Just For Publishers
• No. 283: Navigating DNVB Growth Dependency
• No. 282: Instagram’s CPG Problem
• No. 281: “V” is For Vertical
• No. 280: Media Companies Are Brands Too
• No. 279: The Appeal of Independents
• No. 278: How Digital Industries Intersect
• Memo: The Power of the 100
• No. 276: Wish Granted
• No. 275: YouTube goes commerce
• No. 274: Merch has become fashion
• No. 273: Modern Luxe Doesn’t Bend
• No. 272: A “Tier A” Path Forward
• No. 271: A Modern Luxury Update
• No. 270: For DNVBs, brand matters.
• No. 269: Brands and Voice Commerce