The newsletter is the core of 2PM Inc: an industry-leading source that analyzes the intersection of media and commerce and how those principles are applied elsewhere.

With an average open rate of 42.1%, 2PM letters are thoughtfully curated and delivered three times per week (for Executive Members) and once per week for regular readers. Each letter features up-to-date analyses and summaries of key news reports. The curation is designed to appeal to deep generalists and the innately curious. Delivered on Monday, Wednesday, and Friday, the newsletters arrive with two original essays per week. They are widely shared and worth your time. We support all of this work through the Executive Membership (our paid subscriber program).

The membership provides access to practical data, industry coverage, and original reports  and databases compiled for founders, creators, and senior executives. Professionals, like you, use 2PM's essays, newsletters, and databases to influence decisions. It all started with one newsletter sent to 12 friends on a March day in 2016.

Web Smith: Founder, Author, Operator
The newsletter is the core of 2PM Inc: an industry-leading source that analyzes the intersection of media and commerce and how those principles are applied elsewhere.

The Monday Letter

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Start your week with an unparalleled understanding of new developments in media, data, brand, data science, and eCommerce.

Executive Membership

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Join top executives throughout the digital industries. They receive thrice weekly briefs, an additional weekly report, and access to a growing number of tools and databases. Executive Members move their industries forward.

Polymathic Forum

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CURRENTLY CLOSED: an invitation-only forum and social network for Executive Members, Polymathic is a place to study and collaborate across a number of disciplines. The conversations are nuanced and the discourse is thorough. Founders, C-suite members, and VP+ level corporate employees are eligible to join after six months of Executive Membership.

Web SmithFounder, Editor-in-Chief

I spend quite a bit of my time focused on local and international missions to include working with Mission of Hope in Haiti and the Dominican Republic. After years of neglecting such work, I spent the last few years working towards the goal of being able to focus on that work as much as I focus on producing 2PM reports each week. A quick summary of my operational experience: I received my first enterprise eCommerce opportunity in 2010 when I was recruited to manage marketing at a then-fledgling DTC equipment company called Rogue. There, I had the fortune of learning from a few legends in direct retail. Following my time there, I co-founded Mizzen + Main ( building alongside a lean but capable team as its Chief Marketing officer. My career took a technical pivot into media when I served as Director of eCommerce at Uncrate and then Gear Patrol, two independent media brands. 2PM has served as a consulting partner to a range of brands, technology companies, and publishers to include: BigCommerce, Newsweek, Verizon Media Group, Rogue, ShipBob, Passport, Loop Returns, Shopify, Rowing Blazers, and ButcherBox. 2PM's publishing work couldn't be done without the part-time work of Andrew Johnson, Andrew Haynes, Hilary Milnes, Christina Williams, and Haitian intern Vadson Goliath. Our work has been featured in CNBC, AdWeek, New York Times, Morning Brew, The Hustle, Digiday, Fast Company, Product Hunt, The Wall Street Journal, GQ, and Esquire. And I am proud to say that over 10% of 2PM's annual revenue is earmarked to help women and men secure second-chance employment opportunity. You can follow me at @Web on Twitter or connect on LinkedIn.

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