2PM Inc. is the destination for decision makers across the commerce landscape. Short for to polymaths, 2PM subscribers and Executive Members observe the connections between brand, commerce, media, and data. These members have access to useful data compiled for eCommerce leaders, media executives, and DTC investors. 2PM Growth serves an advisory to select consumer (DTC) companies, venture funds, and the platforms that enable them.
Founder, Editor-in-chief: Web Smith. Launched in December 2015, 2PM published as a way for his colleagues to stay ahead of industry trends and developments. Prior to founding 2PM, Web spent his career at the intersection of DTC commerce as the cofounding CMO of Mizzen + Main, he got his start at Rogue – a DTC leader in sporting goods. He’s also managed commerce on the digital publishing side as the Director of eCommerce at Gear Patrol. He was previously at Uncrate. He’s consulted dozens of DTC brands, publicly traded commerce and media companies, and SaaS platforms.
His work is featured at CNBC, AdWeek, New York Times, Fast Company, Pando Daily, Product Hunt, Wall Street Journal, and Esquire. He’s written on retail for Forbes, TechCrunch, and the Wall Street Journal. A passion of his, he gives his time to a non-profit that helps women and men find second-chance employment opportunities. He has a wife, Lindsey, and two great kids in Alexis and Adriana. He’s the fourth best athlete in his house. You can follow him at @Web on Twitter or connect on LinkedIn.
Strategist: Marco Marandiz. A DTC strategist for high-potential DTC brands. Prior to joining 2PM, he led digital product teams at HomeAway, Castro, and CapitalOne where he built and shipped products that served hundreds of millions of active users each month.
Starting his career in the tech industry, his range of experience in digital product, software engineering, UX design, and marketing gives him a unique perspective on building DTC brands.
He currently lives in Austin, TX with his lovely wife Aliyah and their dog Theo. His work has been featured in Digiday, Modern Retail, Glossy, Vox, and Product Leadership. And he publishes brand teardowns on Twitter and Medium. Latest brand teardowns: DTC toilet paper market, Third Love, MeUndies, Recess, Hint Water, Ugly Drinks, and Tracksmith.
Content Editor: Tracey Wallace. Tracey’s background is in content marketing, SEO, partner marketing, and business development. She is most passionate about connecting the dots across various disciplines to reveal overarching trends that reveal our humanity back to us. She has been honing this craft since age 9, when she began copy editing the pages of Vogue thanks to her new monthly subscription.
Tracey has written for: The Battalion, Texas A&M’s student newspaper, where she was dubbed the Aggie Maureen Dowd. She’s worked for NaturallyCurly (since acquired by Essence Magazine), Shoptiques, the first ever fashion brand to graduate from Y-Combinator, BigCommerce, where she grew content organic traffic to more than half a million sessions a month, among others. You can find her work in 2PM, ELLE Magazine, Entrepreneur, Forbes, and Mashable.
Her work with 2PM is a reflection of polymathic aspirations; she serves as a strategist and writer. Tracey lives in Austin, Texas, with her wife Rachel and fur child Idgy. You can follow her at @TraceWall on Twitter.
Development partner: Andrew Johnson. Cofounder and Creative Director of Rehash.