About

2PM is a curated letter with quick commentary on brands, data, and eCommerce. It’s designed for polymaths and it’s been delivered at 2 P.M. for nearly two years and 250+ issues (it’s come a long way from the format of issue no. 1).

A large percentage of sponsorship fees and partnerships will go to help towards a worthwhile cause.

2PM was founded in 2016 by Web Smith, currently Director of Partnerships at Cotton Bureau.

Formerly, Web led eCommerce operations for Gear Patrol. There, he bridged media and commerce with partnerships formed with the likes of top men’s brands. He was also responsible for launching the ‘Patrol’ vertical brand for the men’s lifestyle site.

Web was co-founding Chief Marketing Officer of Mizzen+Main. There, he worked extensively to find a founder-product-market fit, voice, and cost-effective approach to establishing Mizzen+Main in a competitive space to include Ministry, Theory, and others. And prior to his leadership at Mizzen+Main, he handled digital marketing for Columbus, Ohio’s Rogue. There he learned from a few of the best in the business.

He’s been featured in the New York Times, Fast Company, Pando Daily, Wall Street Journal, and Esquire. He’s written on retail for Forbes, TechCrunch, and the Wall Street Journal. He’s consulted over a dozen digitally native vertical brands (DNVB’s) and a handful of publicly-traded retailers. He’s considered by himself and his two school-aged daughters to be the foremost expert in D2C eCommerce

You can follow him at @Web on Twitter. Or connect on LinkedIn