2PM is a subscription-based letter for commerce polymaths. You see the connections between brand, commerce, media, & data. It’s been delivered at 2 P.M. for nearly years and 300+ issues.
It was founded in late 2015 by me, Web Smith. I most recently served at Cotton Bureau where I helped establish commerce partnerships with creators and media organizations like Gary Vaynerchuk, Desus and Mero, PodcastOne, Nice Kicks, The Shade Room, NYT best-selling illustrator Arturo Torres, Travon Free, Deray Mckesson, Vann Newkirk, Arlan Hamilton, and MKBHD. I have a wife, Lindsey, and two great kids in Alexis and Adriana. I am the fourth best athlete in my house.
Formerly, I led eCommerce operations for Gear Patrol. There, I worked to bridge media and commerce with partnerships formed with the likes of top men’s brands. I was also responsible for launching the ‘Patrol’ vertical brand for the men’s lifestyle site.
Prior to Gear Patrol, I implemented commerce operations at Uncrate. Before this, I was the founding CMO of a startup called Mizzen+Main. There, I worked extensively to find a founder-product-market fit, voice, and cost-effective approach to establishing Mizzen+Main in a competitive space to include Ministry, Theory, and others. I got my start in eCommerce by handling digital marketing for Rogue. There I learned from a few of the best in the business.
I’ve been featured in AdWeek, New York Times, Fast Company, Pando Daily, Wall Street Journal, and Esquire. I’ve written on retail for Forbes, TechCrunch, and the Wall Street Journal. I’ve consulted over a dozen digitally native vertical brands (DNVB’s) and a handful of publicly-traded retailers.
Meghan Terwilliger comes to 2PM from a traditional agency career at GSW, an advertising agency with clients like Eli Lilly, Stryker, and Johnson & Johnson.
Combining her passion for digital marketing and her knack for process, Meghan now consults with small agencies, helping them to scale their abilities to create content and produce client work.
She is the founder and CMO of Mello, a young DNVB that sells leggings that last forever. One of her most recent consulting clients includes Prestige Pro Media, a digital marketing agency that appears on 2PM’s Notable Agency database. Their client list includes Logan Paul’s “Maverick” brand. She lives in Columbus, Ohio with her husband Matt and her one year old son Micah. Micah is already 6’1″.