2PM, Inc. is a subscription-based media company, growth consultancy, and investment vehicle. Short for to polymaths, our weekly letter subscribers observe the connections between brand, commerce, media, and data. Our members have access to some of the most useful data compiled for commerce operatives, media executives, and DtC investors.
Editor-in-chief. 2PM was founded in December 2015 by me, Web Smith. I most recently served at an eCommerce retailer where I established content and commerce partnerships with creators and media organizations like Gary Vaynerchuk, Desus and Mero, PodcastOne, Nice Kicks, The Shade Room, NYT best-selling illustrator Arturo Torres, Travon Free, Deray Mckesson, Vann Newkirk, Arlan Hamilton, and MKBHD.
Most recently, I led eCommerce operations for Gear Patrol. There, I worked to bridge media and commerce with DTC partnerships formed with the likes of top men’s interest brands in addition to building and operating the commerce platform and managing customer relationships.
Prior to my time at Gear Patrol, I implemented commerce operations at Uncrate. Before this, I was the cofounding CMO of workleisure brand Mizzen+Main. There, I worked extensively to find a founder-product-market fit, voice, and cost-effective approach to establishing Mizzen+Main in a competitive space to include Ministry, Theory, and others. I earned my start in eCommerce by handling paid marketing for Rogue. There I learned from a few of the best in the business.
I’ve been featured in AdWeek, New York Times, Fast Company, Pando Daily, Wall Street Journal, and Esquire. I’ve written on retail for Forbes, TechCrunch, and the Wall Street Journal. I’ve consulted over a dozen digitally native vertical brands (DNVB’s) and a handful of publicly-traded retailers.
I have a wife, Lindsey, and two great kids in Alexis and Adriana. I am the fourth best athlete in my house.
Director of Audience Development. A graduate of Ohio University, Meghan Terwilliger comes to 2PM, Inc. from a traditional agency career at GSW, an advertising agency with clients like Eli Lilly, Stryker, and Johnson & Johnson. She leads on-site research, responding to the data and product requests of 2PM’s Executive Members.
Combining her passion for digital marketing and her knack for process and research, Meghan now consults small agencies, helping them to scale their abilities to create content and produce client work.
She is the founder and CMO of Mello, a young DtC leggings brand. One of her most recent consulting clients includes Prestige Pro Media, a digital marketing agency that appears on 2PM’s Notable Agency database. She lives in Columbus, Ohio with her husband Matt and her one year old son Micah. The young lad is already 6’1″.