2PM, Inc. is the solution for decision makers across the commerce landscape. Short for “to polymaths”, 2PM Monday subscribers and Executive Members observe the connections between brand, commerce, media, and data. Our members have access to some of the most useful data compiled for eCommerce leaders, retail and media executives, and commerce investors. 2PM also advises and invests in internet-first retailers and the platforms that enable them at 2PM Growth.

Web Smith, Founder

Editor-in-chief. I started 2PM in December 2015 for a few friends and colleagues; we wanted a way to observe industry trends and developments in an efficient way. Prior to founding 2PM, I spent time at the intersection of DTC eCommerce and digital publishing.

I led DTC eCommerce operations for Gear PatrolThere, I worked to bridge media and commerce with DTC partnerships formed with the likes of top men’s interest brands in addition to building and operating the commerce platform and managing customer relationships. Prior to this, I helped implement DTC commerce operations at Uncrate

Prior to this, I was the cofounding CMO of workleisure brand Mizzen + Main. There, I worked extensively to find a founder-product-market fit, voice, and cost-effective approach to establishing Mizzen + Main in a competitive space to include Ministry, Theory, and others. I earned my start in eCommerce by handling paid advertising and brand marketing for Rogue (a top 10 DNVB).

I’ve been featured in AdWeekNew York Times, Fast Company, Pando Daily, Wall Street Journal, and Esquire. I’ve written on retail for Forbes, TechCrunch, and the Wall Street Journal. Over the years, I’ve consulted over a dozen digitally native vertical brands (DNVB’s) and a handful of publicly-traded retailers.

I have a wife, Lindsey, and two great kids in Alexis and Adriana. I am the fourth best athlete in my house.

You can follow me at @Web on Twitter. Or connect on LinkedIn

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Meghan Terwilliger

Director of Audience Development. A graduate of Ohio University, Meghan Terwilliger comes to 2PM, Inc. from a traditional agency career at GSW, an advertising agency with clients like Eli Lilly, Stryker, and Johnson & Johnson. She leads on-site research, responding to the data and product requests of 2PM’s Executive Members.

Combining her passion for digital marketing and her knack for process and research, Meghan now consults small agencies, helping them to scale their abilities to create content and produce client work.

She is the founder and CMO of Mello, a young DtC leggings brand. One of her most recent consulting clients includes Prestige Pro Media, a digital marketing agency that appears on 2PM’s Notable Agency database. She lives in Columbus, Ohio with her husband Matt and her one year old son Micah. The young lad is already 6’1″.

You can follow her at @Simons_said. Or connect on LinkedIn