2PM is short for "to polymaths." It's also the best time of day to send a newsletter. It's the leading newsletter that covers the intersection of media and commerce.

With an average open rate of 42.6%, the Monday letter has been around since March of 2016. It's manually curated and delivered at 2pm EST. Each letter features up-to-date breaking news plus a summary of 7-12 important stories with the links for further insights. And each Monday letter features an original 2PM report in essay format. How do we support the newsletter and future growth? Through our Executive Membership. We provide access to practical data, added coverage, and additional reports compiled for senior leaders. And "2PM Growth" serves an advisory to select commerce platforms, venture funds, digital publishers, consumer brands, and SaaS companies.
2PM is short for

The Monday Letter

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Start your week with an unparalleled understanding of new developments in media, data, brand, data science, and eCommerce.

Executive Membership

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Join top executives throughout the digital industries. They receive thrice weekly briefs, an additional weekly report, and access to a growing number of tools and databases. Executive Members move their industries forward.

Polymathic Forum

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An invitation-only forum and social network for Executive Members, Polymathic is a place to study and collaborate across a number of disciplines. The conversations are nuanced and the discourse is thorough. Founders, C-suite members, and VP+ level corporate employees are eligible to join after six months of Executive Membership.

Web SmithFounder, Editor-in-Chief

I believe that insights should be provided through experience, not just observation. That's the basis of inputs that 2PM provides this growing audience. I was the cofounding CMO of a DTC brand called Mizzen + Main, a brand that we started with little money and no pay in 2012. It has since earned the investment of L Catterton and is distributed - nationally - through Nordstrom and over one thousand independent retailers. Prior to my time at the menswear brand, I was the "marketing czar" at Rogue - a direct-to-consumer fitness equipment manufacturer. There, I had the fortune of learning from a few of the best operators in retail. I've since led commerce operations on the digital publishing side, including at Uncrate and Gear Patrol. Building communities around ideas is my passion. My work has been featured in CNBC, AdWeek, New York Times, Fast Company, Product Hunt, Wall Street Journal, and Esquire. Over 10% of top line revenue is devoted to helping women and men find second-chance employment opportunities. My wife Lindsey and two daughters -  Alexis and Adriana - are my roommates. I am the fourth best athlete in this house. You can follow me at @Web on Twitter or connect on LinkedIn.

Grounded in Operations

2PM Inc. invests and / or advises a small selection of companies that are moving their industries forward. It's this first-hand operational experience of that helps to make 2PM a better product.

Terms and Conditions

2PM LLC is a for-profit Ohio company founded in 2015. Subscribers and Members can reach us by simply responding to the letters. To address any changes in email address or membership access, you can go to 2pml.memberful.com. 2PM reserves the right to end a membership. Terms of Service can be viewed at the footer of this site. All rights reserved.