The Monday, Wednesday, and Friday newsletters are the core of 2PM Inc: an industry-leading source that analyzes the intersection of media and commerce and how those principles are applied elsewhere.

With an average open rate of 42.6%, 2PM letters have been delivered for over four years. They are thoughtfully curated and delivered three times per week (for Executive Members) and once per week for regular readers. Each letter features up-to-date analyses and summaries of key reports. The curation is designed to appeal to deep generalists and the intellectually curious. Delivered on Monday, Wednesday, and Friday, the newsletters arrive with two original essays per week. They are often widely shared and always worth your time. We support all of this work through the Executive Membership (or paid subscriber program).

The membership provides access to practical data, industry coverage, and original reports  and databases compiled for founders, creators, and senior executives. Additionally, our "2PM Growth" consulting serves as an advisory to select commerce platforms, venture funds, digital publishers, consumer brands, and SaaS companies. This continued experience makes 2PM a better product. As such, our essays are written (and our newsletters are curated) from the perspectives of operators and not just observers. What you're reading is grounded in the reality and urgency of every day work. Professionals, like you, use 2PM to influence decisions. That's something that we're proud of.

And it all started with one newsletter sent to 12 friends on a March day in 2016.

Web Smith, Founder and CEO
The Monday, Wednesday, and Friday newsletters are the core of 2PM Inc: an industry-leading source that analyzes the intersection of media and commerce and how those principles are applied elsewhere.

The Monday Letter

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Start your week with an unparalleled understanding of new developments in media, data, brand, data science, and eCommerce.

Executive Membership

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Join top executives throughout the digital industries. They receive thrice weekly briefs, an additional weekly report, and access to a growing number of tools and databases. Executive Members move their industries forward.

Polymathic Forum

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An invitation-only forum and social network for Executive Members, Polymathic is a place to study and collaborate across a number of disciplines. The conversations are nuanced and the discourse is thorough. Founders, C-suite members, and VP+ level corporate employees are eligible to join after six months of Executive Membership.

Web SmithFounder, Editor-in-Chief

I believe that insights should be shared through experience. That's the basis of the quality of analyses that 2PM provides. I was the Co-Founding CMO of Mizzen + Main, a company that we started with no early outside capital. It has since earned the investment of L Catterton and our products are distributed - nationally - through Nordstrom and over one thousand independent retailers. Prior to my time at the DTC menswear brand, I led commerce operations in the digital publishing industry. I served as Director of eCommerce at both Uncrate and Gear Patrol. Prior to those stints in media, I was the "marketing czar" at Rogue - a DTC fitness brand and manufacturer. There, I had the fortune of learning from a few legends in direct retail. 2PM's work couldn't be done without the help of Andrew Johnson (Rehash Agency), Andrew Haynes (CAVU Ventures), Hilary Milnes (Vogue Business), Vincenzo Landino (AfterMarq), and (new intern) Brad Biehl. Our work has been featured in CNBC, AdWeek, New York Times, Digiday, Fast Company, Product Hunt, The Wall Street Journal, GQ, and and Esquire. And I am proud to say that around 10% of 2PM's annual revenue is earmarked to help women and men secure second-chance employment opportunity. I have a wife (Lindsey) and two daughters (Alexis and Adriana) and I am the fourth best athlete in this house. You can follow me at @Web on Twitter or connect on LinkedIn.

The 2PM Portfolio

We believe in monetizing in new and inventive ways. Each quarter, 2PM Inc. reserves a portion of profits to angel or seed invest in modern brands, SaaS platforms, and the services that move the eCommerce industry forward. Below, you'll find some of our investments.

Terms and Conditions

2PM LLC is a for-profit Ohio company founded in 2015. Subscribers and Members can reach us by simply responding to the letters. To address any changes in email address or membership access, you can go to 2pml.memberful.com. 2PM reserves the right to end a membership. Terms of Service can be viewed at the footer of this site. All rights reserved.