Three new brands added: Indi+Ash, Merz B.Schwanen, and Greyson Clothiers. Over the course of several weeks, 2PM audited 60+ rising apparel operations from across the globe to better understand the technologies that they are using to better their customer experienced. Below, you will find our results in the first edition of this database.
| A | B | D | E | F | G | H | I | J | K | L | M | N | O | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Brand Name | Visit | Revenue Estimate | Growth Score | Instagram 3 Mo Growth | Paid Traffic 3 Mo Growth (%) | Employee 3 Mo Growth | Shopping Cart | Product Review Tech | Primary Email Tech | Customer Support Tech | Fit / Sizing Tech | Payments Tech | |
2 | Meshki | meshki.com.au | meshki | $55,000,000 | 88.1245 | 56372 | -1.00% | 9 | Shopify | Okendo | Okendo | Gorgias | None Reported | Shopify Pay |
3 | True Classic | trueclassicstees.com | trueclassic | $29,000,000 | 86.4159 | 22693 | 7.07% | 0 | Shopify | Yotpo | Klaviyo | Gorgias, Swell | Kiwi Size Chart & Recommender | Shopify Pay |
4 | Sporty & Rich | sportyandrich.com | sportyandrich | $26,000,000 | 86.3104 | 41462 | 42.17% | Shopify | None Reported | Klaviyo | Shipup | Kiwi Size Chart & Recommender | Shopify Pay | |
5 | BornxRaised | bornxraised.com | bornxraised | $9,900,000 | 85.5738 | 64786 | 72.45% | Shopify | None Reported | Klaviyo | None Reported | None Reported | Shopify Pay | |
6 | Cotopaxi | cotopaxi.com | cotopaxi | $55,000,000 | 84.3519 | 19439 | 5.97% | 16 | Shopify | Yotpo | Klaviyo | Zoho, Kustomer | None Reported | Affirm, Shopify Pay |
7 | Psycho Bunny | psychobunny.com | psychobunny | $45,000,000 | 82.9523 | 15254 | 24.21% | 8 | Shopify | Yotpo | Mailchimp | Gorgias | Kiwi Size Chart & Recommender | Shopify Pay |
8 | Reformation | thereformation.com | reformation | $170,000,000 | 82.5575 | 61264 | -3.26% | 144 | Salesforce Cloud | None Reported | None Reported | None Reported | None Reported | None Reported |
9 | Tuckernuck | tnuck.com | tuckernuck | $41,000,000 | 82.3754 | 23118 | 13.02% | 3 | Shopify | None Reported | Klaviyo | Swell | None Reported | Shopify Pay |
10 | BYLT Basics | byltbasics.com | byltbasics | $59,000,000 | 80.8553 | 14470 | 0.04% | 3 | Shopify | Stamped | Klaviyo | Gorgias | None Reported | Affirm |
11 | Mott & Bow | mottandbow.comu | mottandbow | $27,000,000 | 79.8784 | 2569 | 18.85% | 2 | Shopify | Yotpo | Klaviyo | Zendesk | None Reported | Shopify Pay |
12 | Rhoback | rhoback.com | rhoback | $28,000,000 | 79.861 | 14688 | 19.03% | -3 | Shopify | Stamped | Klaviyo | Zendesk | None Reported | Shopify Pay |
13 | Bewakoof | bewakoof.com | bewakoofofficial | $160,000,000 | 79.7225 | -2197 | 11.74% | -5 | Custom Build | None Reported | None Reported | None Reported | None Reported | None Reported |
14 | Bad Birdie | badbirdiegolf.com | badbirdiegolf | $22,000,000 | 78.5023 | 6638 | 5.64% | 3 | Shopify | Okendo | Klaviyo | Swell | None Reported | QuadPay |
15 | Peter Millar | petermillar.com | petermillar | $51,000,000 | 77.7719 | 4091 | 6.58% | 11 | Salesforce Cloud | None Reported | None Reported | Zendesk | None Reported | AfterPay |
16 | Pact | wearpact.com | pact | $30,000,000 | 77.1844 | 37968 | 11.85% | 0 | Custom Build | Yotpo | None Reported | None Reported | None Reported | AfterPay |
17 | Angel City FC | shop.angelcity.com | weareangelcity | $7,300,000 | 76.982 | 20386 | 7.39% | Shopify | None Reported | Adroll | None Reported | None Reported | Shopify Pay | |
18 | Bliss Club | blissclub.com | myblissclub | $8,000,000 | 76.9127 | 11101 | 10.13% | -7 | Shopify | Judge | Klaviyo | Swell | None Reported | Shopify Pay |
19 | Three Bird Nest | threebirdnest.com | threebirdnest | $18,000,000 | 76.4881 | 5508 | 11.21% | 2 | Shopify | Judge | Klaviyo | Crazy Egg | None Reported | Shopify Pay |
20 | Kiel James Patrick | kieljamespatrick.com | kjp | $17,000,000 | 76.3625 | 87293 | 20.20% | Shopify | Stamped | Klaviyo | Swell | None Reported | Shopify Pay | |
21 | Activelyblack | activelyblack.com | activelyblack | $6,400,000 | 76.128 | 36020 | -4.18% | Shopify | Okendo | Klaviyo | GoBot | Kiwi Size Chart & Recommender | Shopify Pay | |
22 | Faherty Brand | fahertybrand.com | fahertybrand | $54,000,000 | 75.3381 | 10292 | -4.03% | 1 | Shopify | Yotpo | Klaviyo | Crazy Egg | None Reported | Shopify Pay |
23 | Everlane | everlane.com | everlane | $210,000,000 | 74.186 | 3208 | -2.15% | 34 | Custom Build | None Reported | None Reported | None Reported | None Reported | None Reported |
24 | Mac Duggal | macduggal.com | macduggal | $13,000,000 | 73.5835 | 4103 | 2.14% | 2 | Shopify | Loox | Klaviyo | Reamaze | None Reported | Shopify Pay |
25 | Halfdays | halfdays.com | halfdays | $8,900,000 | 72.9012 | 4728 | 10.32% | 0 | Shopify | Okendo | Klaviyo | Gorgias | Kiwi Size Chart & Recommender | AfterPay, Shopify Pay |
26 | Greyson Clothiers | greysonclothiers.com | greysonclothiers | $25,000,000 | 72.1622 | 3466 | 4.72% | 5 | Shopify | Yotpo | Klaviyo | Gorgias | None Reported | Shopify Pay |
27 | Homefield | homefieldapparel.com | homefieldapparel | $10,000,000 | 71.6475 | 6743 | -2.90% | 0 | Shopify | Stamped | Klaviyo | None Reported | None Reported | Shopify Pay |
28 | The Perfect Jean | theperfectjean.nyc | theperfectjean | $18,000,000 | 71.5162 | 3079 | 6.74% | 0 | Shopify | Okendo | Klaviyo | Gorgias | None Reported | Shopify Pay |
29 | TomboyX | tomboyx.com | tomboyx | $30,000,000 | 70.9105 | -907 | 7.82% | 0 | Shopify | Yotpo | Klaviyo | Swell | None Reported | AfterPay, Shopify Pay |
30 | Freakins | freakins.com | freakinsindia | $11,000,000 | 70.7408 | 35123 | -23.58% | 0 | Shopify | Judge | Klaviyo | None Reported | Kiwi Size Chart & Recommender | Shopify Pay |
31 | Ten Thousand | tenthousand.cc | tenthousand.cc | $37,000,000 | 70.6304 | 5294 | 1.28% | 1 | Shopify | Yotpo | Klaviyo | Swell | None Reported | AfterPay |
32 | Madhappy | madhappy.com | madhappy | $26,000,000 | 69.6826 | -1357 | -3.04% | -2 | Shopify | None Reported | Klaviyo | None Reported | None Reported | Shopify Pay |
33 | Dynamite Clothing | dynamiteclothing.com | dynamiteclothing | $1,000,000,000 | 69.6036 | 6008 | 17.87% | 25 | Salesforce Cloud | None Reported | Fresh Relevance | HeyDay | None Reported | None Reported |
34 | Taylor Stitch | taylorstitch.com | taylorstitch | $29,000,000 | 69.1524 | 13070 | 9.55% | 0 | Shopify | Stamped | Klaviyo | Generic | None Reported | Shopify Pay |
35 | Todd Snyder | toddsnyder.com | toddsnyderny | $49,000,000 | 68.8971 | 3687 | 10.61% | 2 | Shopify | Yotpo | Klaviyo | Reamaze | Kiwi Size Chart & Recommender | Shopify Pay |
36 | Lulus | lulus.com | lulus | $240,000,000 | 67.3717 | 13686 | 2.45% | 18 | Custom Build | None Reported | None Reported | Kustomer | None Reported | None Reported |
37 | Aviator Nation | aviatornation.com | aviatornation | $28,000,000 | 66.5755 | 5441 | 1.76% | 3 | Shopify | Yotpo | Klaviyo | Gorgias | None Reported | Shopify Pay |
38 | Buck Mason | buckmason.com | buckmason | $46,000,000 | 66.1631 | 6174 | -2.58% | 16 | Shopify | Okendo | Klaviyo | None Reported | None Reported | AfterPay, Shopify Pay |
39 | Dolls Kill | dollskill.com | dollskill | $310,000,000 | 66.0869 | 24034 | 11.24% | -3 | Shopify | None Reported | Klaviyo, Mailchimp | Zendesk | None Reported | AfterPay, Shopify Pay |
40 | James Perse | shop.jamesperse.com | jamesperse | $45,000,000 | 65.3689 | 4680 | -6.68% | 10 | Shopify | None Reported | Klaviyo | Gorgias | None Reported | Shopify Pay |
41 | Imogene + Willie | imogeneandwillie.com | imogeneandwillie | $18,000,000 | 64.9481 | 7409 | 3.38% | 3 | Shopify | None Reported | Klaviyo, Mailchimp | None Reported | None Reported | Shopify Pay |
42 | SET Active | setactive.co | setactive | $34,000,000 | 64.795 | 519 | 0.58% | 0 | Shopify | None Reported | Klaviyo, Mailchimp | Loyalty | None Reported | Shopify Pay |
43 | Rhone | rhone.com | rhone | $52,000,000 | 63.4014 | 3285 | -0.03% | 13 | Shopify | Yotpo | None Reported | Swell | None Reported | Shopify Pay |
44 | Italist | italist.com/us | italist | $300,000,000 | 62.5186 | 4247 | -43.96% | 1 | Custom Build | Yotpo | Klaviyo | None Reported | None Reported | None Reported |
45 | William Murray Golf | williammurraygolf.com | williammurraygolf | $14,000,000 | 62.297 | 460 | -3.38% | 2 | Shopify | Yotpo | Klaviyo | Swell | None Reported | QuadPay, Shopify Pay |
46 | Bombay Shirt Company | bombayshirts.com | bombayshirts | $27,000,000 | 62.2586 | 955 | 92.23% | -1 | Shopify | None Reported | Klaviyo | None Reported | None Reported | Shopify Pay |
47 | Fair Harbor | fairharborclothing.com | fairharbor | $15,000,000 | 60.7446 | 653 | -26.65% | 1 | Shopify | None Reported | Klaviyo | Gorgias | None Reported | Shopify Pay |
48 | Title Nine | titlenine.com | titlenine | $45,000,000 | 58.0924 | 812 | -2.78% | -1 | Salesforce Cloud | None Reported | None Reported | None Reported | None Reported | Affirm |
49 | Naadam | naadam.co | naadam.co | $28,000,000 | 57.7566 | 300 | -5.62% | -3 | Shopify | Yotpo | Klaviyo | Swell | None Reported | Affirm |
50 | Hanky Panky UK | hankypanky.com | hankypanky | $14,000,000 | 56.645 | 394 | 17.52% | 1 | Shopify | Yotpo | Klaviyo | Gorgias | None Reported | Shopify Pay |
51 | Outdoor Research | outdoorresearch.com | outdoorresearch | $55,000,000 | 55.5316 | -384 | -6.77% | 8 | Shopify | None Reported | Justuno | Zendesk | None Reported | Shopify Pay |
52 | SheBird | shebirdshop.com | shebird_shop | $3,200,000 | 54.8987 | 415 | 0.46% | Shopify | Yotpo | Klaviyo | Swell | Kiwi Size Chart & Recommender | Shopify Pay | |
53 | M.M.LaFleur | mmlafleur.com | mmlafleur | $45,000,000 | 53.6784 | 749 | 1.25% | 11 | Shopify | None Reported | None Reported | Swell | None Reported | Affirm, Shopify Pay |
54 | Indochino | indochino.com | indochino | $110,000,000 | 53.3717 | 4753 | 3.40% | 13 | Custom Build | None Reported | None Reported | Zendesk | None Reported | None Reported |
55 | Mack Weldon | mackweldon.com | mackweldon | $54,000,000 | 51.3814 | -216 | -1.74% | -6 | Shopify | Yotpo | Klaviyo | Swell | None Reported | Shopify Pay |
56 | Carve Designs | carvedesigns.com | carvedesigns | $14,000,000 | 49.1454 | 870 | -12.41% | -3 | Shopify | Yotpo | Klaviyo, Mailchimp | Zendesk | None Reported | Shopify Pay |
57 | Merz b. Schwanen | merzbschwanen.com | merzbschwanen | $4,500,000 | 49.0225 | 3098 | 60.52% | -1 | Custom Build | None Reported | None Reported | Odoo | None Reported | Paypal |
58 | Detroit Denim Co. | detroitdenim.com | detroitdenim | $4,700,000 | 40.0694 | 4419 | 42.11% | 1 | Shopify | None Reported | Klaviyo, Mailchimp | Tidio | None Reported | Shopify Pay |
59 | Mary Square | marysquare.com | shopmarysquare | $3,500,000 | 39.2002 | 219 | -5.56% | 0 | Shopify | Yotpo | Klaviyo, Mailchimp | Gorgias | None Reported | Shopify Pay |
60 | Lolë | lolelife.com | lole | $45,000,000 | 37.963 | -124 | 17.33% | 0 | Shopify | None Reported | Klaviyo | None Reported | None Reported | AfterPay, Shopify Pay |
61 | JADE Swim | jadeswim.com | jadeswim | $5,000,000 | 36.0781 | -131 | -11.49% | 2 | Shopify | None Reported | Klaviyo | None Reported | None Reported | Shopify Pay |
62 | The Swank Company | shopswankco.com | shopswankco | $14,000,000 | 35.7273 | -208 | 12.50% | 2 | Shopify | Yotpo | Klaviyo | Swell | None Reported | AfterPay, Shopify Pay |
63 | BlackStrap | bsbrand.com | blackstrap | $4,900,000 | 31.8043 | -494 | 28.01% | 3 | Shopify | Stamped | Klaviyo | Tidio | None Reported | Shopify Pay |
64 | Ledbury | ledbury.com | ledburyshirts | $11,000,000 | 31.1212 | 96 | 7.66% | 0 | Shopify | Yotpo | Klaviyo | Gorgias | None Reported | Shopify Pay |
65 | Chubbies | chubbiesshorts.com | chubbies | $610,000 | 29.089 | -10.26% | 6 | Shopify | Yotpo | Klaviyo | Swell | None Reported | AfterPay, Shopify Pay | |
66 | Donald Ross Sportswear | donaldross.com | donaldrosssportswear | $3,900,000 | 28.9187 | 261 | -5.06% | 1 | WooCommerce | None Reported | Mailchimp | None Reported | None Reported | None Reported |
67 | Rain Couture Amsterdam | rain-couture.nl | raincouture_amsterdam | $2,100,000 | 27.3872 | 1325 | -35.38% | 0 | Shopify | Yotpo | Klaviyo | Swell | None Reported | Shopify Pay |
| 68 | Indi + Ash | indi-and-ash.com/shop | indi.and.ash | $1,700,000 | 19.198 | 112 | -29.65% | Squarespace | None Reported | None Reported | None Reported | None Reported | None Reported | |
| 69 | Golfabella | golfabella.com | golfabella_style | $970,000 | 15.1232 | 23 | 25.93% | Shopify | None Reported | None Reported | None Reported | None Reported | Shopify Pay | |
| 70 | Cuts | shop.cutsclothing.com | cuts | $89,000,000 | 14.9012 | 3617 | -7.07% | 6 | Shopify | Yotpo | Klaviyo | Kustomer | None Reported | Shopify Pay |
The areas that we focused on included: estimated, Charm.io “growth rate.” In addition, we added a three-month measure of growth for Instagram,paid traffic, and employee headcount for better context. We also included primary eCommerce technology used as well as:
- product review technology (Leader: Yotpo)
- newsletter technology (Leader: Klaviyo)
- customer support technology (Leader: ZenDesk)
- fit / sizing technology (Leader: Bold Metrics)
- payments technology (Leader: Shopify Pay)
2PM, Inc.is committed to updating this database with high potential CPG and DTC product companies / marketplaces. To submit a new company, email us for consideration. New additions will be updated throughout the week and published to Executive Member letters.
Note: database scrolls from left-to-right for additional data on each brand.