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Big Movers, Updated September 13: Lovevery break the top 15 for the first time and Outdoor Voices remains in the top 20. Peloton’s strategy is working, they are holding steady at No. 59. LMNT reaches No. 70 for the second week in a row. Rogue holds in the top 80 and Tonal climbs to No. 83. Meanwhile, Mirror continues to crash in growth (post Lululemon acquisition). It currently sits at No. 326.
The intent is to grow a complete database of all of the most notable modern brands. Data includes employment, growth, funding, and Internet Retailer’s annual ranking. Measurements are ranked based on internal data, employment, funding, Charm.io data, and estimations. Dying brands will eventually be jettisoned from the list.