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November 16. The v3.2 of the DTC Power List is here. This database tracks a number of digitally-native brands, internet-first companies, and marketplaces. The intent is to track these companies by general likelihood of achieving an exit, whether public or private. Data includes employment, growth, funding, and Internet Retailer’s annual ranking. Measurements are ranked based on internal data and estimations.
New this week: RTIC’s exit added. Maude rises 100+ positions. Mizzen rises 90+ positions. Moda Operandi falls 80+ positions (vulnerable). Lumen stays put but the company has cut over 11% of its workforce in the past week, according to Linkedin data.