Member Brief: Pat McAfee and YouTube

When we think of independent creators today, we think of a finished product: polished, well-produced, perfected. Our mind conjures images of rambunctious YouTube videographers, vloggers, TikTok creators, artists, and larger-than-life independent journalists. Pat McAfee is neither of those, at least not in the conventional sense.

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Member Practical: Digitally-Native Union

“Build your brand online; build your business offline,” or so the adage goes. Omnichannel retailers may well win the future. If so, healthy malls will remain a strategic ally, but times are a’changing.

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Member Brief: It’s Not Us, It’s Them

The concept of opportunity is deeply personal to me. Opportunity is earned through hard work, proximity, favor, and luck. For many, luck is the variable that wavers. But for others, it is often proximity. One of the last obstacles in eCommerce is the democratization of access and proximity to opportunity.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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