Member Practical: A Treatise on Trust

Trust is the catalyst for sustained digital commerce growth and prosperity. In the next stage of online retail, trustworthy brands will be the brands who win.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Practical: Founder-Product Fit

Very few can compete with Lady Gaga in brand awareness. Yet Helena and Woody Hambrecht are doing so with Haus, the aperitif brand with the same name as Gaga’s direct-to-consumer beauty brand Haus Labs. Backed by Lightspeed Venture Partners, Gaga’s brand launched the same year as the Hambrecht’s aperitif. Today, the bottle outranks the beauty in search engine optimization and awareness. Haus possesses an energy that few understand. By mastering authenticity and storytelling, it became the top ranked Haus despite going up against a celebrity brand.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: Shopify’s Zero Visibility Bet

Shopify climbed to new heights during the pandemic. Whether it stays there will depend on how the company navigates the end of it.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here