The concept of opportunity is deeply personal to me. Opportunity is earned through hard work, proximity, favor, and luck. For many, luck is the variable that wavers. But for others, it is often proximity. One of the last obstacles in eCommerce is the democratization of access and proximity to opportunity.
There are many success stories in the commerce industry to emulate. Brand founders can build lucrative personal brands and illustrious second acts on the currency of their prior earned successes. Learning from the failures of others, however, can be equally beneficial.
There are only four things that we do better than everyone else, and pizza delivery is one of them. The industry has laid the groundwork for many of the best practices known in commerce today, from phone orders, to internet orders, to order tracking, to the omnichannel model emulated by other retail categories.
