Categoría: Miembros

The tail is beginning to wag the dog. Strategist and consultant Michael Miraflor recently visited his neighborhood Kohl’s and observed an astounding trend. Nearly 70% of the store’s traffic was there to return Amazon packages, according to his estimates. I wanted to dig deeper here. Research suggested that while the 70% figure may be extreme, it’s not by much. Returns volume has become a business development boon. Kohl’s CEO Michelle Gass said during a recent conference call:

Figs prints money. Figs broke the simulation. Figs rewrote a DTC playbook that expires each quarter; theirs will last for the next years of brand development, growth, and exits. The scrubs brand is the brainchild of Co-Founder and Co-CEO Heather Hasson, whose “ah-ha” moment came about while listening to a friend explain her pain points as a nurse-practitioner. Near the top of the list? Uncomfortable scrubs, a utility for the the millions of healthcare industry workers in the United States (Figs’ chief market).