Member Brief: Figs Resuscitates DTC Strategy

Figs prints money. Figs broke the simulation. Figs rewrote a DTC playbook that expires each quarter; theirs will last for the next years of brand development, growth, and exits. The scrubs brand is the brainchild of Co-Founder and Co-CEO Heather Hasson, whose “ah-ha” moment came about while listening to a friend explain her pain points as a nurse-practitioner. Near the top of the list? Uncomfortable scrubs, a utility for the the millions of healthcare industry workers in the United States (Figs’ chief market).

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Member Brief: Pat McAfee and YouTube

When we think of independent creators today, we think of a finished product: polished, well-produced, perfected. Our mind conjures images of rambunctious YouTube videographers, vloggers, TikTok creators, artists, and larger-than-life independent journalists. Pat McAfee is neither of those, at least not in the conventional sense.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Practical: Digitally-Native Union

“Build your brand online; build your business offline,” or so the adage goes. Omnichannel retailers may well win the future. If so, healthy malls will remain a strategic ally, but times are a’changing.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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