Member Brief: a new strategy

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Luxury brands seek 1:1 relationships with their consumers. These retailers want to be able to market to you, chat with you, and resell to you in the future. As retail shifts towards online-first, brands are beginning to value eCommerce metrics over traditional ones: average order value (AOV), customer acquisition cost (CAC), but most importantly: lifetime value (LTV). But why?

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Member Brief No. 16: Patreon’s Signal

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If you’re an independent creator, it’s likely that Patreon is a platform that you call home. Nearly 100,000 creators do. The platform has achieved notable traction in a relatively short period of time. It’s reported that by 2018, they’d process nearly $1 billion. Cofounders Jack Conte and Sam Yam’s creation launched in May of 2013 after Conte grew frustrated by Youtube’s lack of alternative monetization. As the story would go, Conte beta-tested the site with his own personal Youtube audience and began raking in $7,000+ per video. Youtube’s monetization would earn him a little more than $50 for the same work. Fast forward five years and Patreon is synonymous with patronage, as much as Kickstarter is synonymous with crowdfunding.

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Issue No. 219: On TheSkimm

Opinion: The Skimm treats its readers like they’ve never read an article, looked at a map, or accidentally seen a CNN segment in their dentists’ waiting rooms. Its patronizing tone assumes that female news consumers tune out anything of import if it’s not processed through verbal eye-rolls. The very existence of such a service, especially one marketed specifically to women, is insulting.
As a fan of The Skimm’s business, I can understand how a lack of intellectualism can seem demeaning to an educated audience. But I also applaud the two founders for accomplishing two things with their unique style of content: a) keeping a very busy professional class semi-informed b) helping to make a general populace curious for real, intellectual depth. 
See more of the issue here.