Member Brief: Psychographics In Focus

2PM-Member Brief

A 2013 Boston Globe report on Baz Luhrmann’s version of The Great Gatsby included a throwaway line that caught my eye. Theoni Aldredge was a legendary costume designer credited with films like Moonstruck, Ghostbusters, and Annie. But her contribution to 1974’s Gatsby was different and the film’s effects and retail tie-ins would change lifestyle branding forever thanks to a then-unknown designer.  Some would argue that a small-time tie-maker out of Manhattan defined a menswear style that would last decades.

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