Member Brief: The Straw Man

CommerceNext is a reputable, New York-based conference for digital marketers. With over 1,000 in attendance, the event was a magnet for conversation around the direct-to-consumer era. There, 2PM was interviewed by Shoptalk’s Chief of Global Content Zia Widger. The topic was a timely one, The future of DTC brands. Here is as short summary from the event’s agenda page:

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: Brand-First Strategy

In a recent conversation with the CEO of  Shoelace, the journey marketing platform, Reza Khadjavi posed an important question: what is the modern definition of brand-first? With customer acquisition costs (CAC) rising and retention rates emerging as the key performance indicator, the question has never been more critical. It’s a topic that legacy brands know well; it’s a question that the savviest of digitally-native brands have begun to answer for themselves. And while that answer isn’t a universal one, there are commonalities to consider.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: The Pet House Future

We are living in a renaissance of re-urbanization in America. Drive through any bustling metropolitan area and you’ll find the markings of progress: multi-use commercial developments, the peppering of four and five star restaurants, thematic bars, trendy brunch spots, and green space for social activities. You’ll find a concentration of these millennial-friendly amenities; you’ll also see fewer millennial families with children.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here