Member Research: Away vs. Rimowa

Formerly, business travelers chose between an off-brand $45 luggage from Target, an $80 Samsonite, or a $4,300 piece from Saks Fifth Avenue. Only recently did carry-ons become a novelty for upper-middle class and HENRY-esque (high earners, not rich yet) travelers. Luggage hasn’t always been a fashion statement, Away impacted how Americans traveled and it had a quantifiable ripple effect throughout the industry. And in doing so, it altered the trajectory of airports as a sales and influence platform.

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