Member Research: Away vs. Rimowa

In airport lounges across the United States, there is an aluminum and scuff competition brewing. On any given day in Atlanta’s largest Delta lounge, you’ll find 200 business executives and leisure travelers with well-appointed carry-ons. Most are vibrantly colorful hard shells; some are aluminum. Of those metallic attention grabbers, many are manufactured by Rimowa, but most are designed and shipped by Away (DNVB Power List #50). As recently as five years ago, you’d observe one of two options in American lounges: either a nondescript, off-brand carry on or the occasional luxury suitcase by vendors like Hermes or Louis Vuitton.

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