Member Brief: Brand-First Strategy

In a recent conversation with the CEO of  Shoelace, the journey marketing platform, Reza Khadjavi posed an important question: what is the modern definition of brand-first? With customer acquisition costs (CAC) rising and retention rates emerging as the key performance indicator, the question has never been more critical. It’s a topic that legacy brands know well; it’s a question that the savviest of digitally-native brands have begun to answer for themselves. And while that answer isn’t a universal one, there are commonalities to consider.

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Member Brief: The Pet House Future

We are living in a renaissance of re-urbanization in America. Drive through any bustling metropolitan area and you’ll find the markings of progress: multi-use commercial developments, the peppering of four and five star restaurants, thematic bars, trendy brunch spots, and green space for social activities. You’ll find a concentration of these millennial-friendly amenities; you’ll also see fewer millennial families with children.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Research: GGB vs. Caliva

On traditional vs. DTC. The VP of Marketing and Branding for Caliva, Rosie Rothrock received word that one of pop culture’s most influential figures wanted in on the industry and she secured the deal. The Caliva partnership with the newly-minted billionaire music mogul and artist Shawn “Jay Z” Carter filled the proverbial pages of Hypebeast, Rolling Stone, and Complex magazine. Forbes, Fortune, and CNBC took the day off from highlighting the fact that hip hop’s first billionaire signed on as a c-suite executive at one of the more promising competitors in the cannabis industry.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here