Member Brief: Modern Luxury Thesis

For nearly seventy years, the American middle-class was the key demographic for marketers and advertisers. Growth within that economic cohort was nearly uninhibited. Growth continued throughout the decades, a product of economic and political policy. The middle-class was a surefire destination for the educated and well-positioned in America. The working class could climb the ranks and buy homes and cars. Retailers like Target, Walmart, Macy’s, and Nordstrom rose to power as stability and upward mobility became the American pastime.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Research: Away vs. Rimowa

In airport lounges across the United States, there is an aluminum and scuff competition brewing. On any given day in Atlanta’s largest Delta lounge, you’ll find 200 business executives and leisure travelers with well-appointed carry-ons. Most are vibrantly colorful hard shells; some are aluminum. Of those metallic attention grabbers, many are manufactured by Rimowa, but most are designed and shipped by Away (DNVB Power List #50). As recently as five years ago, you’d observe one of two options in American lounges: either a nondescript, off-brand carry on or the occasional luxury suitcase by vendors like Hermes or Louis Vuitton.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Executive Members Only: Polymathic

In development.

Updated to include audio. What is Polymathic? It began as a suggestion from the c-suite of a publicly-traded media company.  She wanted a source where noise was low and value was high and everyone was centered around one goal: building the future of the industry.

I wish that we had the best and brighest builders in one room. How do we achieve that? We want the builders.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here