Member Brief: Substack and Local News

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The New York Times did something extraordinary.  The legacy publisher pivoted from a legacy publisher to the media playbook suited for this era of technology and hyperconnectivity. The New York Times (NYT) traded the past for the future by leveraging the present. In 2015, the United States of America was in the midst of one of the most divisive political campaigns in recent memory. The New York Times used this moment like a brand marketer uses a major sporting event or a Hollywood awards show. It became a part of the story and redefined legacy media in the process.

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Member Brief: Eddie and Cactus Jack

Netflix is growing up and Disney is playing it safe. The impending battle between Netflix and Disney Plus is shaping up to become a pivotal moment in streaming’s 22 year history. Two titans are swinging for a monopoly in a field that had none before it. Or is that the case, after all? The pioneer in streaming entertainment has been challenged by the historical favorite in entertainment and intellectual property. But consumers have seen a contrast like this before.

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Member Brief: Modern Luxury Thesis

For nearly seventy years, the American middle-class was the key demographic for marketers and advertisers. Growth within that economic cohort was nearly uninhibited. Growth continued throughout the decades, a product of economic and political policy. The middle-class was a surefire destination for the educated and well-positioned in America. The working class could climb the ranks and buy homes and cars. Retailers like Target, Walmart, Macy’s, and Nordstrom rose to power as stability and upward mobility became the American pastime.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here