Member Brief: As Seen on IG

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Part two. This is a continuation of Part One: As Seen on TV. In part one of this series, 2PM covered high level theory around the advertising that is native television and the declining art of brand salesmanship. In Part Two, we highlight a few companies that are changing that. 

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Anecdote: The Long Middle

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When Uber launched in March of 2009, the initial go-to-market plan didn’t involve infinite scale. The service launched as a black car hailing mobile app, one that was marketed heavily to San Francisco’s business elite. It wasn’t until the influence of an early investor that the company moved towards a plan for mass adoption and global scale. It’s this scale that provided billions in wealth for early investors. It’s also this scale that has, at least temporarily, hindered the company’s path to profitability.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: Substack and Local News

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The New York Times did something extraordinary.  The legacy publisher pivoted from a legacy publisher to the media playbook suited for this era of technology and hyperconnectivity. The New York Times (NYT) traded the past for the future by leveraging the present. In 2015, the United States of America was in the midst of one of the most divisive political campaigns in recent memory. The New York Times used this moment like a brand marketer uses a major sporting event or a Hollywood awards show. It became a part of the story and redefined legacy media in the process.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here