Member Practical: Perell’s Step Function

Welcome to Practical No. 1, the first in a 2PM Member series of features on individual people and what they can teach industrialists about building in the new digital economy. Sometimes, the hardest part of the journey is navigating from Zero to One. Here, we will cover how they accomplished it. Practical will become a part of The Study, the leading resource for operator insights.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: The DTC Acquisition Corp

There are three key narratives to consider. Observe them and study how they may interact. You’ll understand where the retail industries may be headed.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Members: Linear Commerce, 1889

When we consider the dawn of the global brand era, we often cite the genius of Madison Avenue, the 1960s and the Mad Men style of advertising and brand development. However, we’d be doing ourselves a disservice if that’s where our research began and ended. One of history’s most effective media strategies was devised 60 years before the days of Lucky Strike, IBM, Volkswagen, and the Marlboro Man. This is the story of two brothers, their tire company, and a media plan that would inspire the strategies that are prevalent today.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here