It’s the week before the 2020 election and I am bordering on physical and mental exhaustion.
I am not an outlier. Solo media entrepreneurship is a difficult business, one that is driven by memberships and advertising revenue. Across the digital ecosystem, entrepreneurs with 10,000+ subscribers are building real businesses.
But it comes at a cost. In the previous three years of 2PM’s existence, I have spent no fewer than 30 days away from this keyboard. In the business of newsletters, consistency is key, and the 2PM newsletter sends three times per week, no matter what.
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