Member Brief: The China Strategy

As customer acquisition costs continue to rise, younger direct-to-consumer brands are fleeing the constraints of online top funnel advertising for unconventional ways of reaching new consumers. Physical retail has been widely reported on as an alternative to top funnel customer acquisition. With the help of the Alibaba Group, we’ve steered a few well-suited brands towards one of the most promising growth opportunities: Chinese eCommerce. In this report, we detail why Chinese commerce needs to be top of mind for qualified brands looking to expand.

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Member Brief No 12: A Physical $SHOP

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This past weekend, Shopify concluded their annual Unite event. The concept of hardware and software as tools to enable an aging physical retail industry was the topic. And it took center stage for the 16,000+ partners in attendance. Shopify has a tremendous opportunity to elevate existing independent vendors to new heights with these new tools and omni-channel innovations. But more importantly, they are building products to address the needs of independent retailers and service providers who have yet to enter the market. Shopify’s solutions were simple and elegant.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief No. 11: Mega Merch 101

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Social media and the normalization of digitally vertical native brands (DNVB) have enabled artists and influencers to create online retail brands as a primary source of revenue. In this report, we will break down best practices – including some insights from our editor’s work with a certain Youtube creator. But first, let’s dig into one of the best thematic merchandising examples of the last year. On April 14, Beyoncé Knowles-Carter took the stage at Coachella 2018, and an innovative online retail tidal wave followed.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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