Member Brief No 12: A Physical $SHOP

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This past weekend, Shopify concluded their annual Unite event. The concept of hardware and software as tools to enable an aging physical retail industry was the topic. And it took center stage for the 16,000+ partners in attendance. Shopify has a tremendous opportunity to elevate existing independent vendors to new heights with these new tools and omni-channel innovations. But more importantly, they are building products to address the needs of independent retailers and service providers who have yet to enter the market. Shopify’s solutions were simple and elegant.

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