Social media and the normalization of digitally vertical native brands has enabled artists and influencers to create online retail brands as a primary source of revenue. In this report, we will break down best practices – including some insights from our editor’s work with a certain Youtube creator. But first, let’s dig into one of the best thematic merchandising example of the last year. On April 14, Beyoncé Knowles-Carter took the stage at Coachella, an innovative online retail operation followed.
Read more by signing in. Not a member yet? Learn more here.