Member Brief: The Final Level

If attention is our new currency, we are only beginning to realize its costs.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: Rapinoe Leads The Offensive

For companies like Parade, Adore Me, ThirdLove, Thinx, Savage x Fenty, and Knix, there was no easier target than Victoria’s Secret. For decades, VS was a retail brand that moved like Goliath while being run by executives that felt that David never had a stone’s chance. Agility was the Columbus, Ohio company’s nemesis. Even throughout a number changes over the years, it failed to see two things coming: insurgent competition and an evolving American culture. Tone deafness was its own worst enemy. The brand’s hubris made amateurs of retail industry legends.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Exclusive: Web3 and DTC

Where users congregate should interest anyone who does business on the internet. Unfortunately, the conversation around blockchain technologies can seem complicated, exclusionary, or even boring. That’s because consumers don’t care about the technology itself. What we do care about is functionality and experience. When Apple announces iOS 15, most of its future users don’t ask how the software works. We just care that it does. Media and Communications Consultant Grace Clarke said it best in reference to this Andrew Wilkinson thread:

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here