Категория: Краткие сведения о членах

There is irony in the word “Eadem.” When I first heard the Latin term while on a trip abroad, it was used in reverence in the context of the 16th century British monarchy. Known to refer to equanimity and stability, the word signifies a perpetual sameness or precedence. A little digging revealed that it was the motto of Anne Boleyn, Cambridge’s Trinity College, and the HMS Queen Elizabeth. The word presents a sort of monolith. It’s also now an autantonym, a word which one meaning is the reverse of the other. A new brand named Eadem will rewrite how we view sameness. Launched this week by two women of color, Marie Kouadio Amouzame and Alice Lin Glover, Eadem is backed by a Glossier grant and Sephora’s 2021 program.

Хвост начинает вилять собакой. Стратег и консультант Майкл Мирафлор недавно посетил свой районный магазин Kohl's и заметил поразительную тенденцию. По его подсчетам, почти 70 % посетителей магазина были вынуждены возвращать посылки Amazon. Мне захотелось копнуть глубже. Исследование показало, что, хотя цифра 70 % может быть экстремальной, это не так уж и много. Объем возвратов превратился в благо для развития бизнеса. Генеральный директор Kohl's Мишель Гасс сказал во время недавней телефонной конференции:

Figs prints money. Figs broke the simulation. Figs rewrote a DTC playbook that expires each quarter; theirs will last for the next years of brand development, growth, and exits. The scrubs brand is the brainchild of Co-Founder and Co-CEO Heather Hasson, whose “ah-ha” moment came about while listening to a friend explain her pain points as a nurse-practitioner. Near the top of the list? Uncomfortable scrubs, a utility for the the millions of healthcare industry workers in the United States (Figs’ chief market).