श्रेणी: सदस्य संक्षिप्त विवरण

Figs prints money. Figs broke the simulation. Figs rewrote a DTC playbook that expires each quarter; theirs will last for the next years of brand development, growth, and exits. The scrubs brand is the brainchild of Co-Founder and Co-CEO Heather Hasson, whose “ah-ha” moment came about while listening to a friend explain her pain points as a nurse-practitioner. Near the top of the list? Uncomfortable scrubs, a utility for the the millions of healthcare industry workers in the United States (Figs’ chief market).

“Build your brand online; build your business offline,” or so the adage goes. Omnichannel retailers may well win the future. If so, healthy malls will remain a strategic ally, but times are a’changing.