Member Anecdote: The Long Middle

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When Uber launched in March of 2009, the initial go-to-market plan didn’t involve infinite scale. The service launched as a black car hailing mobile app, one that was marketed heavily to San Francisco’s business elite. It wasn’t until the influence of an early investor that the company moved towards a plan for mass adoption and global scale. It’s this scale that provided billions in wealth for early investors. It’s also this scale that has, at least temporarily, hindered the company’s path to profitability.

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Member Research: Away vs. Rimowa

In airport lounges across the United States, there is an aluminum and scuff competition brewing. On any given day in Atlanta’s largest Delta lounge, you’ll find 200 business executives and leisure travelers with well-appointed carry-ons. Most are vibrantly colorful hard shells; some are aluminum. Of those metallic attention grabbers, many are manufactured by Rimowa, but most are designed and shipped by Away (DNVB Power List #50). As recently as five years ago, you’d observe one of two options in American lounges: either a nondescript, off-brand carry on or the occasional luxury suitcase by vendors like Hermes or Louis Vuitton.

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Member Brief: Going Global

The group included 20 sherpa guides and 362 porters, yet only one individual made it to the top. As a result, that climber met the glory. He was the sole heir to the honor of scaling the tallest mountain range on earth. At 29,029 feet, he stood at cruising altitude with nothing but traditional textiles, experimental oxygen tanks, rubber walkie talkies, and grit.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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