Member Brief: Headless Commerce

Screen Shot 2018-11-09 at 2.22.25 PM

There is quiet content startup in Nashville, Tennessee that opened my eyes to the possibility before content creators. Founded in 2016 and launched in September 2018 by Alecia Vimala, Alecia.com has quietly influenced how content is monetized. And the core of the company is built on a relatively newer principle, to most, called headless commerce. Alecia is a company that films and streams original content, letting you shop what you see. The app and the site offer a seamless content and commerce presentation for the viewer.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here

Member Brief: BuzzFeed Goes Amazon

Buzz

In August of this year, BuzzFeed’s commerce group quietly migrated their apparel merchandising operations away from Shopify Plus. Around this same time, BuzzFeed Reviews launched to compete against the growing strength of affiliate sales-driven publishers like the Wirecutter or Gear Patrol. There is overwhelming data citing a direct relationship between affiliate sales and advertising sales momentum.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here

Member Brief: The China Strategy

As customer acquisition costs continue to rise, younger direct-to-consumer brands are fleeing the constraints of online top funnel advertising for unconventional ways of reaching new consumers. Physical retail has been widely reported on as an alternative to top funnel customer acquisition. With the help of the Alibaba Group, we’ve steered a few well-suited brands towards one of the most promising growth opportunities: Chinese eCommerce. In this report, we detail why Chinese commerce needs to be top of mind for qualified brands looking to expand.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here