Member Brief: Direct to Consumer Luxe

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On Tesla’s Model 3 and the Target One demographic. In June of 2018, The Atlantic published an article that articulated a macroeconomic trend that I’ve long felt was a credible undercurrent in retail. There is this cohort of consumers that isn’t quite 1%, yet isn’t quite middle class. These consumers are young executives, they are doctors, lawyers, bankers. The Atlantic goes on to illustrate the data behind their assertion that we are living in what progressive economists are beginning to call “Gilded Age 2.0.” And while politics can influence economic conclusions, there are conclusions that cannot be argued: retail is polarizing its consumer targets.

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Member Brief: A New Strategy

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Once per month, we will share an insight to our executive member audience. It will be short, digestible and often debatable. 

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Member Brief: The Grocery Report

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When you think of online retail, grocery is not one of the first industries that come to mind. That was until Instacart launched in 2012. Since then, grocery fulfillment has become the wild west of sorts, a new frontier with the retailers of old adopting new strategies to achieve parity with companies like Amazon.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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