Member Brief: The Product Lab

The 2016 Gear Patrol FJ40

The digital publisher’s product lab is a new evolution of content monetization. Publishers seek to harvest data with the intent to determine the most appealing products to the publisher’s readership. Using this method, they can sell specialized collaborations (or sourced products) to the readership. This can be interpreted as a value-add for the readership. But most importantly, it can be considered an upsell or simply a “make-good” on an existing ad buy.

Gear Patrol, a site best known for high-end product reviews, has built its brand by turning people on to other companies’ products. It’s now more interested in selling its own branded products, Digiday recently reported.

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Member Brief: Brand Equity Study

Study

This has been another year of broken records for this annual sales cycle. Black Friday was the first day in history to achieve $2 billion or more in mobile sales. Cyber Monday generated over $7.9 billion in North American sales. But while sales volume increases, brands are left scrambling to get in on the fun. Often, to their detriment. Here, we study the delicate balance of brand equity and incentive-driven revenue. Idealism aside, there is a balance that can be achieved.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: The Luxury Bodega

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In the fall of 2017, WeWork purchased the building of an iconic retailer on New York’s Fifth Avenue. It signaled a new era for the cowork building network, one that wouldn’t be limited by the cost structures of rented tables, private offices, or floors. But there is such thing as too much money, too many core focuses, and too many leaders democratizing the vast opportunities ahead of them.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here