There is quiet content startup in Nashville, Tennessee that opened my eyes to the possibility before content creators. Founded in 2016 and launched in September 2018 by Alecia Vimala, Alecia.com has quietly influenced how content is monetized. And the core of the company is built on a relatively newer principle, to most, called headless commerce. Alecia is a company that films and streams original content, letting you shop what you see. The app and the site offer a seamless content and commerce presentation for the viewer.