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If you asked anyone around the table at last night’s Executive Member Roundtable in Soho, one of the issues facing the maturing DtC industrial complex was an obvious one. There is a lagging effort in commercial real estate to attract these emerging brands – a growth trigger that could potentially revitalize stuttering malls by attracting a new cohort to Tier B malls. The irony of the conversations around physical retail weren’t lost upon any of the industry leaders at the table. We were in the heart of Soho, Manhattan. If you walked a tenth of the mile in any direction, you’d see the physical manifestation of nearly every top 30 DNVB in the market: Casper, Glossier, Warby Parker, Bonobos, M. Gemi, Rowing Blazers, Aesop, Aether, Birchbox, Harry’s, Theory, and the list goes on.

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