Member Data: Retail Media

Note:  this report has been updated with a full version of the top reporter index. The TRI will be updated as a separate database.

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Member Research: Tonal vs. Peloton

Which fitness company will own your spare room? From the design and machining of everything from barbells to mechanical implements, engineering is at the core of the equipment industry. But it’s not the heart of it – most successful equipment manufacturers understand that fitness is a religion. The heart of a fitness movement isn’t tangible and it certainly isn’t traditionally quantifiable. Fitness is one of the foremost belief systems in North America. And the connected fitness companies that achieve long term growth will not be because of product alone.

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Member Brief: 2007 – 2019

2007

In this report, I review and update two assertions from the archives:

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