Who will own your spare room? From the design and machining of everything from barbells to mechanical fitness implements, engineering is at the core of the equipment industry. But it’s not the heart of it – most successful equipment manufacturers understand that fitness is a religion. The heart of the fitness industry is something that isn’t tangible and certainly less quantifiable. Fitness is one of the foremost belief systems in North America. The connected fitness company that lasts will have the best in marketing, branding, and community-development.
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