Member Brief: Brand-First Strategy

Sign In

In a recent conversation with the CEO of journey marketing platform Shoelace, Reza Khadjavi posed an important question: what is the modern definition of brand-first? With customer acquisition costs (CAC) rising and retention rates emerging as the key performance indicator, the question has never been more critical. It’s a topic that legacy brands know well; it’s a question that the savviest of digitally-native brands have begun to answer for themselves. And while that answer isn’t a universal one, there are commonalities to consider.

Read more by signing in. Not a member yet? Learn more here.