On traditional vs. DTC. The VP of Marketing and Branding for Caliva, Rosie Rothrock received word that one of pop culture’s most influential figures wanted in on the industry and she secured the deal. The Caliva partnership with the newly-minted billionaire music mogul and artist Shawn “Jay Z” Carter filled the proverbial pages of Hypebeast, Rolling Stone, and Complex magazine. Forbes, Fortune, and CNBC took the day off from highlighting the fact that hip hop’s first billionaire signed on as a c-suite executive at one of the more promising competitors in the cannabis industry.
Marc Lore is right. On the heels of an explosive report by Recode’s Jason Del Rey, 2PM delves into the forces in play. Amazon alum and Jet founder Marc Lore has always had a tough task within the walls of Walmart Incorporated. Consider the influence of history on his task at hand.
The company has been met with a notable skepticism. Long before Verishop launched, its merits were hotly debated. Industry insiders poked and prodded the idea that another marketplace had the audacity to enter the space and against Amazon of all companies. Does the industry need another marketplace? What will their average gross margin be after the holiday season? How will they attract strong brand and media partners? And where will the traffic come from? These are but a few of the questions that you’ll hear among eCommerce industrialists.
