Member Practical: Founder-Product Fit

Very few can compete with Lady Gaga in brand awareness. Yet Helena and Woody Hambrecht are doing so with Haus, the aperitif brand with the same name as Gaga’s direct-to-consumer beauty brand Haus Labs. Backed by Lightspeed Venture Partners, Gaga’s brand launched the same year as the Hambrecht’s aperitif. Today, the bottle outranks the beauty in search engine optimization and awareness. Haus possesses an energy that few understand. By mastering authenticity and storytelling, it became the top ranked Haus despite going up against a celebrity brand.

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Member Brief: Shopify’s Zero Visibility Bet

Shopify climbed to new heights during the pandemic. Whether it stays there will depend on how the company navigates the end of it.

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Member Brief: The Press Club

There is a saying in the direct-to-consumer industry: “You may have sales, but you don’t have shelf space.” Now apply these same words to the evolving media industry. The Passion Economy monetized creation, but it has yet to democratize access to respect. As the rise of darlings like Substack and Clubhouse compete with traditional media, the question becomes: if you build a successful media business around your ideas, are you in the club?

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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