Authenticity and content-marketing are two brand ideals referenced often but well-executed by few. This week, I had a meaningful Clubhouse conversation with Verishop Co-Founder and CEO Imran Khan and Head of External Affairs Alex Barinka in which we discussed how many brands fall short, and what separates those that do from those that reach their potential. In a great exchange with Tim So, the founder of Broya bone broth, Khan and I sought to answer the three most pressing questions from the audience.
- What do you look for in a DTC brand investment?
- Why is content marketing so difficult?
- How do you advise content strategy?
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