There are many success stories in the commerce industry to emulate. Brand founders can build lucrative personal brands and illustrious second acts on the currency of their prior earned successes. Learning from the failures of others, however, can be equally beneficial.
There are only four things that we do better than everyone else, and pizza delivery is one of them. The industry has laid the groundwork for many of the best practices known in commerce today, from phone orders, to internet orders, to order tracking, to the omnichannel model emulated by other retail categories.
Trust is the catalyst for sustained digital commerce growth and prosperity. In the next stage of online retail, trustworthy brands will be the brands who win.