“Build your brand online; build your business offline,” or so the adage goes. Omnichannel retailers may well win the future. If so, healthy malls will remain a strategic ally, but times are a’changing.
The concept of opportunity is deeply personal to me. Opportunity is earned through hard work, proximity, favor, and luck. For many, luck is the variable that wavers. But for others, it is often proximity. One of the last obstacles in eCommerce is the democratization of access and proximity to opportunity.
There are many success stories in the commerce industry to emulate. Brand founders can build lucrative personal brands and illustrious second acts on the currency of their prior earned successes. Learning from the failures of others, however, can be equally beneficial.
