Member Exclusive: Web3 and DTC

Where users congregate should interest anyone who does business on the internet. Unfortunately, the conversation around blockchain technologies can seem complicated, exclusionary, or even boring. That’s because consumers don’t care about the technology itself. What we do care about is functionality and experience. When Apple announces iOS 15, most of its future users don’t ask how the software works. We just care that it does. Media and Communications Consultant Grace Clarke said it best in reference to this Andrew Wilkinson thread:

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