Member Brief: The Final Level

 

If attention is our new currency, we are only beginning to realize its costs.

The creator economy is not conducive to mental health. The feedback loops are constant and so are the demands on one’s time. And yet, solo creators are joining the ranks by the tens of thousands. According to a recent report on creator burnout by the New York Times’ Taylor Lorenz, more than 50 million Americans identify as content creators. As more established industries evolve to resemble remote work over traditional office culture, elements of the creator economy’s shortcomings will seep into the everyday work. The effects of perpetual connectivity, constant feedback, and the demands of fickle performance indicators lend themselves to a potential mental health crisis. The masses are adopting the rigors of the digital economy; few are ready for its consequences

This content is designed exclusively for Executive Members