Member Brief: The Casper Analysis

A one-time unicorn, Casper is now trading at a valuation of $210 million (Eight Sleep just raised at a $500 million valuation). As TechCrunch reported, a DTC founder anonymously speculated that the Apple iOS 14.5 update, which cracked down on apps’ ability to track user data without permission, has cut Casper’s marketing returns and customer acquisition off at the knees. This anon is inaccurate at best, Casper’s problems or more likely to be attributed to three separate issues:

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Member Brief: Shopify Corp Dev and Yotpo

 

The online retail industry is near its all-time peak according to Q1 census data and on-site reviews and user generated content (UGC) are of the most visible forms of social proof available to  many online retailers. This makes Shopify and Yotpo a match made in SKU heaven. Shopify has invested $30 million investment into Yotpo makes that clear. According to The Times of Israel:

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Member Brief: The “Home Now” Strategy

Look to the furniture industry and you may find the present and future of eCommerce.

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