Member Brief: The Casper Analysis

 

A one-time unicorn, Casper is now trading at a valuation of $210 million (Eight Sleep just raised at a $500 million valuation). As TechCrunch reported, a DTC founder anonymously speculated that the Apple iOS 14.5 update, which cracked down on apps’ ability to track user data without permission, has cut Casper’s marketing returns and customer acquisition off at the knees. This anon is inaccurate at best, Casper’s problems or more likely to be attributed to three separate issues.

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