Member Brief: The Modern Freezer

Few understand food service like Kat Cole, the former COO and President of Focus Brands. Where she goes, people follow. Where she is, the masses typically flock. The “coffee-loving chronic learner” and prolific investor recently posted a video to Twitter that highlighted her “direct-to-consumer freezer”, sparking a discussion around the resurgence of interest in frozen foods. Her freezer is indicative of a shift in how the food category is perceived. Frozen foods have evolved past the middle-class TV dinner and gone upscale, as food quality has improved, new preservation technologies have emerged, the trend of the modern consumer/remote worker persists, and the appeal has grown. In short, it’s cool to heat up your food today.

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