Member Brief: AG1 And Enterprise CPG

Picture the AG1 emblem on the front wing of Sir Lewis Hamilton’s Mercedes. It’s safe to say that AG, also known as Athletic Greens, will be seen on the land rocket of arguably racing’s best driver ever. It would be a high-powered match. AG is marketing itself as the performance fuel for athletes and anyone else who wants to improve their health and nutrition. Hamilton embodies that image on and off the grid (lose or win).

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Member Brief: Our Peloton Analysis

Being adopted by luxury buyers is a gift to manufacturers. Fashion houses, car manufacturers, and home builders understand that there is an element of appeal that cannot be quantified. They know that there is a level of discomfort that comes with that but, if embraced, brands can develop a flywheel that marketing and advertising spend cannot duplicate. Peloton had that until it didn’t.

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Member Brief: The New “Compact Cars”

First thing is first, the inflationary effects of the pandemic are no longer transitory by most economic analyses. Some of these changes are likely around for the long haul. The best analog to this, at this point, is the energy shocks of the 1970s that were influenced by, both, the 1973 Arab oil embargo and the Iranian revolution that followed six years later. I found this New York Times snippet from 1974 to be mildly amusing:

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