Member Anecdote: Omicron and Resilient Retail

As the 2020 holiday season wrapped up, the writing was on the wall. A booming economy, a shift in retail preferences, and a lingering pandemic contributed to a rise in logistics costs and new real estate strategies for retailers.

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Member Brief: CryptoKicks, Part 3

Nike prides itself on being first in line to new innovations or opportunities. The few times that it hasn’t been, it’s marketed so well that the consumer eventually forgot that another brand beat them to the punch (Nike has owned the mindshare in everything from NBA basketball to pro skateboarding). The retailer will not have to worry about coming in second on its way to the metaverse.

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Member Brief: LTK, The Content Fortress

LTK, the social shopping platform founded in 2010 by influencer Amber Venz Box, is now valued at $2 billion following a $300 million round of capital led by Softbank Vision Fund. In a crowded and competitive landscape of social commerce and shoppable platforms, LTK has managed to carve out a unique position and cultivated staying power when other Instagram intermediaries have come and gone.

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