Member Brief: The Dealership Goes Digital

Cox Automotive maintains over 40,000 dealer partners and with its new focus on mobility and emerging ventures, dealerships are being steered towards the future that the rest of retail has accepted. Eventually, automobile sales will be digital-first. In a recent press release, Cox Automotive listed ten trends that will shape the auto industry in 2022. Of them:

  • EV Growth will outpace industry growth
  • Tight vehicle supply will gradually improve
  • Used vehicle values will depreciate again
  • Dealerships will consolidate
  • And the consumer shift to online will become dominant

The Cox Automotive trends report added:

Consumer preference for online shopping is not expected to wane this year, with 70% of consumers preferring to shop online versus physically going into a dealership, essentially unchanged from 2021.

This content is designed exclusively for Executive Members