Member Brief No. 11: Mega Merch 101

facebook-ad

Social media and the normalization of digitally vertical native brands (DNVB) have enabled artists and influencers to create online retail brands as a primary source of revenue. In this report, we will break down best practices – including some insights from our editor’s work with a certain Youtube creator. But first, let’s dig into one of the best thematic merchandising examples of the last year. On April 14, Beyoncé Knowles-Carter took the stage at Coachella 2018, and an innovative online retail tidal wave followed.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here

Member Brief No. 10: Acquisition Targets

facebook-ad

This is another important moment in digital that will fly under the radar. Despite relatively minimal coverage and discussion around this acquisition, it marks a pivotal shift in publisher economics–one that serves as a central thesis of 2PM:

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here

Member Brief No. 9: The New Retargeting

facebook-ad

Senator Lindsey Graham peered over to Zuckerberg and asked if Facebook held a “monopoly” on the social networking market, to which Zuckerberg replied, “It certainly doesn’t feel like that to me.” But no, Facebook does not have a direct competitor. And for agencies and brands, there are implications to consider.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here