Member Brief No. 8: NYT Commerce Report

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The word commerce was a dirty one in the media space, until recently. One of 2PM’s capstone beliefs is that commerce is the central engine of the digital economy. That may seem to be reasonable now. But consider that just two years ago, fewer than ten digital publishers maintained direct to consumer storefronts. Many will point to JackThreads and Thrillist, so here is the clipping from May 2010 for reference:

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief No. 6: Tribal Secrets / Q1

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The Member Briefing is committed to candidly and objectively discussing the work. That being said, we are kicking off the sixth member briefing with a few things that you’ll rarely hear in public. Here is a Q1 recap of movements made in the publisher / commerce space. Namely, Barstool Sports is doing really smart things around content and commerce. And The Ringer has made a few rookie mistakes.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here