Member Brief No. 9: The New Retargeting

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Senator Lindsey Graham peered over to Zuckerberg and asked if Facebook held a “monopoly” on the social networking market, to which Zuckerberg replied, “It certainly doesn’t feel like that to me.” But no, Facebook does not have a direct competitor. And for agencies and brands, there are implications to consider.

What would the regulation of Facebook look like?

Look no further than Europe’s General Data Protection Regulation Act (GDPR) set to go into effect on May 25, 2018

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