Member Brief: The DTC Holding Company

Modern Luxury

The return of Victor Gruen’s Ringstrasse concept. Acclaimed architect Victor Gruen once envisioned an American city center that resembled Vienna’s Ring Road, a vibrant area of multi-use commerce, art, and experience. There, retail, dining, art, and entertainment flowed effortlessly. That original concept gave way to more American ideas in the 1950’s: size, volume, and inevitability.Gruen, an ambitious and driven creative, was devastated for decades. His original concept was coopted and poorly executed. But today’s best retail developments resemble Gruen’s initial concept for the American mall. And digitally native brands stand to benefit from the concept’s resurgence.

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Member Brief: Modern Luxury Thesis

For nearly seventy years, the American middle-class was the key demographic for marketers and advertisers. Growth within that economic cohort was nearly uninhibited. Growth continued throughout the decades, a product of economic and political policy. The middle-class was a surefire destination for the educated and well-positioned in America. The working class could climb the ranks and buy homes and cars. Retailers like Target, Walmart, Macy’s, and Nordstrom rose to power as stability and upward mobility became the American pastime.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

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Member Brief: A Neighborhood of Goods

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Redefining anchor retail. If you asked anyone around the table at last night’s Executive Member Roundtable in Soho, one of the issues facing the maturing DtC industrial complex was an obvious one. There is a lagging effort in the mall management sector to attract these emerging “challenger” brands – a growth trigger that could potentially revitalize stuttering malls by attracting a new and affluent consumer cohort to Tier B malls.

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here