Member Brief: The Nike Report

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What were they thinking? Nike was born in 1964, in the midst of the American civil rights era. Shielded from it all, the brand was then known as Blue Ribbon Sports and wouldn’t become the Nike that we know, today, until the company hired a young basketball player out of University of North Carolina. But to understand Nike’s particular brand of capitalism, look no further than one of their earliest tent poles: their partnership with late, running icon Steve Prefontaine. One of the first examples of their go-to style of marketing was by way of their partnership with him.

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Member Brief: The Lululemon Dossier

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Fast forward. The Lululemon direct to consumer (DTC) business is on the upswing. Bloomberg reports a 47% increase in the brand’s sales after a revamped Oracle site and improved customer acquisition strategies. Shares rose 14% in after hours trading yesterday, with the Vancouver brand’s stock inching toward its trading highs. According to analysts, the stock’s value reflects an investor confidence in the brand’s plans to address: (1) international expansion (2) eCommerce revenue growth (3) and continued traction with male consumers.

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Member Brief No. 18: The Puma Report

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Brands. If you’ve built a great product, you’ll need an audience. And if you’ve built a captive audience, you’ll need a great product. Draft night has come and gone. This year, a brand was the night’s biggest story. Puma was last relevant in the basketball world when NBA legend and current Knicks commentator Walt “Clyde” Frazier played in the 1970’s. Founded by the younger brother of Adidas’ Adolf Dassler, Rudolf’s Puma brand is historically viewed as the little brother to Adidas.

Read up on how they’ve executed on big brother’s lessons.

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