Member Brief: Nike’s Strategy Reversal

A cautionary tale, perhaps: if Nike pulls the plug on its DTC emphasis, omnichannel strategies may be the way to go. In February 2022, we detailed Nike’s push towards direct-to-consumer channels in a report called “Omnichannel Nirvana“, explaining:

This member brief is designed exclusively for Executive Members, to make membership easy, you can click below and gain access to hundreds of reports, our DTC Power List, and other tools to help you make high level decisions.

Join Here